Category: Suppliers

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Evaluate Your Supplier Base for Diverse Suppliers

Establishing baseline metrics for your company’s current engagement with diverse suppliers is of critical importance when starting a supplier diversity program. Without these baseline metrics, your company won’t be able to evaluate how successfully the program is being implemented throughout your organization. 

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B2B branding

Brand and Image in B2B

Business-to-business branding, or B2B branding is all about establishing a relationship with the customer. The majority of products and services are sold through direct contact

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